News about the latest Google Update

Google confirmed the existence of a significant update in progress for the ranking algorithm in a Twitter post. According to the news, the update is the „broad” type, not a specifical one, and has the role in upgrading the quality of results generally. The update is global, and it was launched at the same time…. Read more »

CustomSoft takes part of ecomTEAM conference

ecomTeam. Getting things done. The eCommerce way is an e-commerce event that takes place at the Ramada Hotel in Brasov on the 27ᵗʰ and 28ᵗʰ March 2019. The purpose of this event is to contribute to growing the e-commerce market and community. The conference will be attended by both national and international speakers, which will… Read more »

Free Audit: Google Ads & Facebook Ads. Take advantage now!

“Pay per click” campaigns are a vital source of traffic for anyone who has invested money in creating an online website. We want to attract as many visitors as possible, but we are also very careful at the conversion rate. PPC campaigns help us to attract high-quality traffic, and if done efficiently, we will also… Read more »

Native mobile applications vs. hybrid mobile applications

If you want to create a mobile application that taps the two iOS and Android platforms, there are several options for which development technique to use. Native or hybrid? The purpose of this article is to help you make the right choice, giving you an overview and an explanation of the two possibilities.The question we… Read more »

How can a mobile app help your business?

Why should you develop a mobile app for your business? The world is migrating to mobile: wearable gadgets, internet of things, smart homes, smart cars, artificial intelligence and virtual reality are the main trends in technology in 2018. Smartphone & mobile internet usage worldwide: Stats & Facts Smartphone penetration globally is around 50% in 2018;… Read more »

How to optimize your product pages for SEO & conversion

Product page is, as you know, one of the most important page of your online store. It’s that page that can convince shoppers to push the “Add to cart” button. How you can drive traffic to these pages is one of the biggest questions any online business owner is asking himself. Optimizing your product pages… Read more »

Workshop: How to e-Commerce (10% discount)

The complete e-commerce guide brought to you by Vlad Diaconu We are happy to announce that our partners from, Vlad Diaconu and Andreea Mares had recently launched their first official workshop series on the subject of e-commerce. The first event is happening on the 24th and 25th of January 2019, in Bucharest. About the initiative… Read more »

Tips to lower online shopping fears and anxiety

Purchasing goods and services online has become a common practice among many people around the world. Some choose to make online purchases for convenience, others because of the competitive price offered by some e-commerce platforms. In 2021, over 2.14 billion people worldwide are expected to buy goods and services online, up from 1.66 billion global… Read more »

Top e-commerce fears

Although  global eCommerce revenue is expected to reach up to $669 billion this year, on mobile devices only, people still have fears and anxiety when placing an order. Credit card information is stolen As the number of cases of stolen identity and credit card fraud are rising every year, this is a legitimate fear of… Read more »

The history of e-commerce

Although e-commerce is still young, it has a rich history starting with the first electronic data transactions back in 1960 until the present day popularity of e-commerce Giants such as Amazon and eBay. In the infographic below you can find the most relevant dates of e-commerce history.